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The central concept of the system is a unique number, a PlusCode, assigned to each programme, and published in television listings in newspapers and magazines (such as TV Guide). To record a programme, the code number is taken from the newspaper and input into the video recorder, which would then record on the correct channel at the correct time.
According to Nielsen Media Research, it is defined as "the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration." [1] It reflects the average size of the audience on a minute-by-minute basis throughout the length of a program. [2]
For example, if purchasing "drive time" on the radio, some daytime and evening spots will increase the audience. To increase frequency, add spots or insertions to the schedule. For example, if running three insertions in a local magazine, increase that to six insertions so that the audience would be exposed to the ad more often.
A well-known instance of a themed lineup is Discovery Channel's annual "Shark Week". [54] Themed schedules are a common practice around major holidays—such as Valentine's Day, Halloween, and Christmas—where channels may air episodes of programs, specials, and films that relate to the holiday. Channels may also air marathons of their ...
The majority of special events attracting large audiences are often carried on more than one channel. The most watched special event programme of all time on a single channel in the UK is the 1973 wedding ceremony of Princess Anne, shown only on BBC One. Pre-1981 figures supplied by the British Film Institute (BFI)
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
The highest-rated broadcast of all time is the final episode of M*A*S*H in 1983, with 60.2% of all households with television sets in the United States at that time watching the episode. [ 99 ] [ 100 ] Aside from Super Bowls, the most recent broadcast to receive a rating above 40 was the Seinfeld finale in 1998, with a 41.3.
It monitors anything that comes on the TV and relays the information with the small Portable People Meter to narrow down who is watching what and when. The device, known as a 'frequency-based meter', was invented by a British company called Audits of Great Britain (AGB).