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Consumer to consumer (or citizen-to-citizen) electronic commerce involves electronically facilitated transactions between consumers through some third party. A common example is an online auction , in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission .
Consumer-to-consumer (C2C), or customer-to-customer, represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. In this case, the third-party platform typically earns their money by charging transaction or listing fees.
Consumer. A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities.
Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-customer e-commerce sales in the United States were over $128 Billion. [1]
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
The producer sells the goods or provides the service directly to the consumer with no involvement with a middle man such as an intermediary, a wholesaler, a retailer, an agent, or a reseller. The consumer goes directly to the producer to buy the product without going through any other channel.
Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]
Consumer-to-consumer e-commerce is the practice of individual consumers buying and selling goods via the Internet. The most common examples of this form of transaction comes from sales websites such as eBay, although online forums and classifieds also offer this type of commerce to consumers.