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Minority influence takes place when a majority is influenced to accept the beliefs or behaviors of a minority. Minority influence can be affected by the sizes of majority and minority groups, the level of consistency of the minority group, and situational factors (such as the affluence or social importance of the minority). [6]
Social Psychologist Icek Azjen theorized that subjective norms are determined by the strength of a given normative belief and further weighted by the significance of a social referent, as represented in the following equation: SN ∝ Σn i m i , where (n) is a normative belief and (m) is the motivation to comply with said belief.
For Marcel Mauss, Durkheim's nephew and sometime collaborator, a total social fact (French fait social total) is "an activity that has implications throughout society, in the economic, legal, political, and religious spheres." [8] Diverse strands of social and psychological life are woven together through what he came to call total social facts.
Racial equality and ethnic equality include social equality between people of different races and ethnic origins. Social equality can also be applied to belief and ideology, including equal social status for people of all political or religious beliefs. The rights of people with disabilities pertain to social equality. Both physical and mental ...
Belief congruence was first proposed by Milton Rokeach in 1960, 'belief is more important than ethnic or racial membership as a determinant of social discrimination' [2] – that prejudice arises from how people react to differences, or lack of congruence in belief systems, not just based on inter-group memberships.
Social proof often leads not only to public compliance (conforming to the behavior of others publicly without necessarily believing it is correct) but also private acceptance (conforming out of a genuine belief that others are correct). [2] Social proof is more powerful when being accurate is more important and when others are perceived as ...
Eric Hobsbawm was an important UK social historian, ... Recently the study of the social history or religious behavior and belief has become important. [79]
Value-added theory (also known as social strain theory) is a sociological theory, first proposed by Neil Smelser in 1962, which posits that certain conditions are needed for the development of a social movement.