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2. Growth–share matrix - Wikipedia

   en.wikipedia.org/wiki/Growth–share_matrix

   BCG's founder Bruce D. Henderson popularized the concept in an essay titled "The Product Portfolio" in BCG's publication Perspectives in 1970. [5] The matrix helps a company to allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

3. GE multifactorial analysis - Wikipedia

   en.wikipedia.org/wiki/GE_multifactorial_analysis

   GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in.

4. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand.

5. Brand architecture - Wikipedia

   en.wikipedia.org/wiki/Brand_architecture

   In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company 's portfolio are related to, and differentiated from, one another.

6. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

7. Template:Brand Management - Wikipedia

   en.wikipedia.org/wiki/Template:Brand_Management

   Template: Brand Management. 1 language. ... Brand Book This page was last edited on 3 October 2021, at 03:25 (UTC). Text is available under the Creative ...