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The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
Magic bullet theory may refer to: Single-bullet theory, a theory relating to the assassination of John F Kennedy; Hypodermic needle model, a theory of a direct effect ...
The idea is a kind of Hypodermic needle / magic bullet model, with the capacity of big data analytics informed mass customization. Empirical studies by other scholars, in contrast, have found that modern social media platforms, like Twitter, exhibit clear evidence of a two-step flow of communication (see Figure).
A Secret Service agent who was just feet away from former President Kennedy when he was assassinated is raising new questions about the “magic bullet” theory. Paul Landis, who was one of the ...
Ex-Secret Service agent Paul Landis has broken his silence six decades on from Kennedy assassination to challenge the official findings
Hypodermic needle model, or magic bullet theory: Considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media. The audience are unable to avoid or resist the injection or bullets. "The effects of the magic bullet were direct, uniform, and powerful" [16]
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"Magic Bullet Theory", the name commonly assigned to the single-bullet theory by its critics in the investigation of the John F. Kennedy assassination; Hypodermic needle model or magic bullet theory, a model of communications in media theory; Magic Bullet (appliance), a compact blender manufactured by Homeland Housewares