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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
Louis Vuitton (French: [lwi vɥitɔ̃] ⓘ; 4 August 1821 – 27 February 1892) [1] was a French fashion designer and businessman. He was the founder of the Louis Vuitton brand of leather goods now owned by LVMH. Prior to this, he had been appointed as trunk-maker to Empress Eugénie de Montijo, wife of Napoleon III. [2]
In April 2010 Nadia Plesner was sued by Louis Vuitton for showing her controversial painting Darfurnica. [2] The painting, reproduced in the "Simple Living" T-shirts, depicts an undernourished African child holding a fashionista dog and a designer handbag resembling Louis Vuitton's Monogram Multicolore handbag. [ 3 ]
In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the Russian invasion. [107] On 2 March 2022, LVMH Group pledged €5 million to the Red Cross to those affected by the war. [108] [109] In addition, the company closed 124 of its stores in Russia. [110]
In the 1960s and 1970s DFS Group significantly expanded their operation in Pacific Islands and North America. DFS capitalized on the rising wave of Asian tourists who began to travel further overseas, opening stores in international airports and later in downtown locations where travelers have their purchases delivered before departure. [8]
Vuitton has the Community trademark 'Vuitton' as well as the French trademarks 'Louis Vuitton' and 'LV'. These are widely accepted for having a well-renowned reputation. In 2003, Vuitton detected that if internet users entered his trademark terms into Google's search engine, they would be directed to websites selling imitations of Vuitton's products, under the heading of 'sponsored links'.