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A slogan's message can include information about the quality of the product. [13] Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy.
Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
"Don't swap horses in midstream" – 1944 campaign slogan of Franklin D. Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election. "We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt "Dewey or don't we" – Thomas E. Dewey
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
This is an index of lists of slogans. A slogan is a memorable motto or phrase used as a repetitive expression of an idea or purpose. Business List of Coca-Cola ...
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
We cook it all for you at McDonald's (1982, concurrent with 1980 slogans) McDonald's and you (October 1982– April 16, 1984) It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993)
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".