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Opium is an Oriental-spicy perfume for women, created for the French fashion house Yves Saint Laurent by perfumers Jean Amic and Jean-Louis Sieuzac. Introduced to the market in 1977, Opium quickly generated publicity with its controversial name and the ensuing press coverage helped to increase its sales.
The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. [7] During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit
In 1977, Yves Saint Laurent Beaute launched Opium. In 1978, Ritz introduced a new women's fragrance, Enjoli, designed (as noted in its popular television commercials ) as "the eight hour perfume for the 24-hour woman"; the commercial's theme song was a remake of Peggy Lee 's 1963 hit song " I'm A Woman ".
Eternity Aqua for Women Calvin Klein for Women: Calvin Klein: 2012 Fame: The First Ever Black Eau de Perfume: Lady Gaga (see List of celebrity-branded perfumes) 2012 Elixir: Shakira (see List of celebrity-branded perfumes) Puig: 2012 Florentine Iris Essenze: Ermenegildo Zegna: 2012 Grenada: Oscar de la Renta [75] 2012 Jeunesse: Robert Piguet ...
Yves Henri Donat Mathieu-Saint-Laurent (1 August 1936 – 1 June 2008), [1] better known as Yves Saint Laurent (/ ˌ iː v ˌ s æ̃ l ɔː ˈ r ɒ̃ /, also UK: /-l ɒ ˈ-/, US: /-l oʊ ˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ⓘ) or YSL, was a French fashion designer who, in 1962, founded his eponymous fashion label. He is regarded as being among ...
His advertising campaigns for the YSL fragrances Opium (with a red-haired Sophie Dahl naked wearing only a necklace and stiletto heels in a sexually suggestive pose) [31] and YSL M7 (with martial arts champion Samuel de Cubber in complete full-frontal nudity) [32] were controversial and provocative. [33]