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  2. Stella Tennant - Wikipedia

    en.wikipedia.org/wiki/Stella_Tennant

    Stella Tennant (17 December 1970 – 22 December 2020) was a British model and fashion designer, [2] who rose to fame in the early 1990s and had a career that spanned almost 30 years. From an unconventional aristocratic family, she worked with Helmut Lang , Karl Lagerfeld , Marc Jacobs , Alexander McQueen , and Gianni Versace . [ 3 ]

  3. Marketing Science Institute - Wikipedia

    en.wikipedia.org/wiki/Marketing_Science_Institute

    Management science theory, methods, and tools were infused into marketing, and consumer behavior emerged as an area of study within marketing. [ 2 ] In its first decade, MSI supported the development of new tools for marketers, such as multidimensional scaling , stochastic modeling, causal modeling, and decision calculus marketing.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Business partnering - Wikipedia

    en.wikipedia.org/wiki/Business_partnering

    This profile is set out to be more successful (in finding a business partner) in a market that has a dominant design (a clear standard is applied in this market). In contrast to this profile is the Originator which has a management style that is highly entrepreneurial and have a radical invention (totally new standard). This profile is set out ...

  6. Partner relationship management - Wikipedia

    en.wikipedia.org/.../Partner_relationship_management

    [2] [1] Web-based PRM systems typically include a Content Management System, a partner and customer contact database, and a partner portal which allows partners to log in and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. This helps vendors to streamline processes, as well as to ...

  7. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry. [1] [2]

  8. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  9. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    In Economics, an occupational choice model is a model that seeks to answer why people enter into different occupations [28]. [ 29 ] In the model, in each moment, the person decides whether to work as in the previous occupation, in some other occupation, or not to be employed.

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