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Well, don’t lose hope just yet, because Emmy-award-winning makeup artist Donni Davy spoke with Parade about the best beauty trend for women over 50 in 2025. Makeup is all about self-expression ...
Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.
1. “Know yourself and trust what feels good on you. I don’t believe in trends. My trends are the things that work on my body that I’ve been doing forever: a high-waisted pant, a trouser, a ...
Plus, each eyeshadow shade is labeled with a specific application direction; each palette includes a designated eyeshadow for the base, lid, crease, inner corner, outer corner, and line.
Grease or stick shadow is applied to the eyelids and blended out toward the eyebrow bone before powder is applied; dry eye shadow is used alone or to intensify and touch up the color underneath. Dark eye shadow or grease deepens the eye sockets, creating a skull-like effect. Shades of brown and gray are best for individuals with fair complexions.
Kohl powder A fourth-century CE double cosmetic tube for kohl from Egypt, in the Louvre Museum in Paris. Kohl is an eye cosmetic, traditionally made by crushing stibnite (antimony sulfide) for use similar to that of charcoal in mascara.