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The Content Authenticity Initiative (CAI) is an association founded in November 2019 by Adobe, The New York Times and Twitter. [1] [2] [3] The CAI promotes an industry standard for provenance metadata (also known as Content Credentials [4]) defined by the Coalition for Content Provenance and Authenticity (C2PA).
First announced in 2019, Adobe’s Content Authenticity Initiative (CAI) project has since released a whitepaper on a technology to do just that, introduced the system into its own software and ...
“It’s an arms race,” says Andy Parsons, senior director of Adobe’s Content Authenticity Initiative (CAI). And it’s not a fair race: the use of artificial intelligence to spread ...
TikTok said it's the first video-sharing platform to put the credentials into practice and will join the Adobe-led Content Authenticity Initiative to help push the adoption of the credentials ...
Santiago Lyon is Head of Advocacy and Education for the Content Authenticity Initiative, an Adobe-led community of major media and technology companies developing open-source technology to fight mis/disinformation.
Content Authenticity Initiative, an association for provenance metadata; Corendon Airlines (ICAO airline code), a Turkish airline; Corpo Aereo Italiano, an element of the Italian Regia Aeronautica during the Battle of Britain; WCAI, a group of NPR radio stations in Massachusetts, US
The company said it will also be joining the Adobe-led Content Authenticity Initiative, which seeks to promote transparency and provide context in digital media.
Other platforms that adopt Content Credentials will be able to automatically label it. TikTok said it's the first video-sharing platform to put the credentials into practice and will join the Adobe-led Content Authenticity Initiative to help push the adoption of the credentials within the industry.