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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Ingredients of cosmetic products are listed following International Nomenclature of Cosmetic Ingredients (INCI). These INCI names often differ greatly from systematic chemical nomenclature or from more common trivial names. The below tables are sorted as follows:
Paula's Choice – Clean and Clinical beauty (USA) Pears Transparent Soap; Pepsodent – dental (outside of the United States) (P/S in Vietnam) Pinuk – body wash, shampoo, and conditioner (Israel) Pond's – beauty lotion, anti-ageing, beauty cleansing foam, lightning toner and lightening cream (Elida Beauty & Pond's Institute)
Ingredient names must comply by law with EU requirements by using INCI names. [8] The cosmetic regulation laws are enforceable for important consumer safety. For example, the ingredients are listed on the ingredient declaration for the purchaser to reduce the risk of an allergic reaction to an ingredient the user has had an allergy to before.
The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. [4] The creative was conceived by Ogilvy Düsseldorf and London. [5] [6] [7] The original advertising research indicated that only 4% of women consider themselves ...
The search for new ingredients and products often brings controversy, typically over ingredients whose function is unproven or disputed. There are a few potential dangers regarding the use of cosmetics. One such danger is the use of old mascara. Some mascaras contain an ingredient that breaks down to produce formaldehyde. The formaldehyde ...
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Sheet masks are a relatively new product that is becoming extremely popular in Asia. Sheet masks consist of a thin cotton or fiber sheet with holes cut out for the eyes and lips and cut to fit the contours of the face, onto which serums and skin treatments are brushed in a thin layer; the sheets may be soaked in the treatment.
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