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Aqua Net was invented by the Rayette Company of St. Paul, Minnesota [3] in the 1950s. [7] Rayette was founded by chemist Raymond E. Lee [8] in 1935, and specialized in professional hair care products including shampoo and hair coloring as well as curlers, dryers, rollers, brushes, and hairnets. [8]
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As of 2020, L'Oréal markets in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of outlets, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies, and direct mail. [5] [6]
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[5] [6] As of 2021, Lakmé also runs 485 beauty salons under Lakmé Lever. [7] The company is the title sponsor for Lakmé Fashion Week (LFW), a bi-annual fashion week which takes place in Mumbai. [8] Lakmé has Shraddha Kapoor, Kajol Devgn, Kareena Kapoor, and Ananya Pandey as brand ambassadors.