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The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares.
The traditional structure of a team assigns a buying team and merchandising team to a specific product area, and there are controllers tasked with directing teams across various areas. Buying teams are further divided based on the product area (e.g., athletic wear, leather goods, etc.), organization division (e.g., men's wear). [2]
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
The charity’s retail director, Lorna Fallon, said: “Fashion Fighting Poverty is a celebration of Oxfam’s stylish, sustainable, second-hand fashion, which is better for our pockets, the ...
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Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Origins of group buying can be traced to China , where it is known as Tuán Gòu ( Chinese : 团购 ), or team buying .
The industry standard model for category management in retail is the 8-step process, or 8-step cycle developed by the Partnering Group. [10] The eight steps are shown in the adjacent diagram; they are : Define the category (i.e. what products are included/excluded). Define the role of the category within the retailer. Assess the current ...
The Fashion Group International (FGI) is a global, non-profit, professional organization founded in 1930 in New York City to benefit the fashion industry. [1] FGI currently has over 5000 members in the fashion industry including apparel, accessories, beauty and home. [ 2 ]