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The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares.
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
The traditional structure of a team assigns a buying team and merchandising team to a specific product area, and there are controllers tasked with directing teams across various areas. Buying teams are further divided based on the product area (e.g., athletic wear, leather goods, etc.), organization division (e.g., men's wear). [2]
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The Wade College logo has evolved from the first Miss Wade's Fashion Merchandising College one designed by a student in the early 1960s, the second was also designed by a student in 2002/2003; and the third was designed in 2009 by Jason Graham former Graphic Design Chairman at Wade College who is currently LA-based graphic designer.
The Fashion Group International (FGI) is a global, non-profit, professional organization founded in 1930 in New York City to benefit the fashion industry. [1] FGI currently has over 5000 members in the fashion industry including apparel, accessories, beauty and home. [ 2 ]
TechStyle Fashion Group, originally operating under the name JustFab, company was founded by Don Ressler and Adam Goldenberg in March 2010. [8] Its portfolio of brands collaborate with celebrities and influencers to build capsules that resonate with their consumer base. [10]