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KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his "Colonel" persona as a low-cost marketing tool. The Colonel's image is still used extensively in the chain's advertising. The chain is well known for the "finger lickin' good" slogan, which originated in 1956.
KFC Corporation, [4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 ...
Advertising focused on the unique location 5,000 ft above sea level in a cool environment. SamaWorld described itself as South East Asias first international theme park. [16] On site promotion was with a preview centre showcasing the whole theme park in replica. Te preview centre was financed by KFC for the right to have premises in the park.
A KFC ad campaign, which used the phrase “what the cluck?” to promote a £1.99 lunch deal, has been banned following complaints from parents.
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The first KFC outlet was opened in 1973 on Jalan Tuanku Abdul Rahman. 770 outlets. [3] [67] Kentucky Nuggets was conceived in Malaysia and then found its way to KFC worldwide. Today, Kentucky Nuggets is one of KFC's successes. [68] KFC led the chained fast food market in 2011, with 45 percent of value sales. [69] Maldives 2018 Sapphire Foods ...
By 1993, KFC in the Asia Pacific region accounted for 22 percent of all KFC sales. [80] John Cranor announced, "We're looking at almost unlimited opportunity for growth in Asia". [ 99 ] By 1993, KFC was the leading Western fast food chain in South Korea, China, Thailand, Malaysia and Indonesia, and was second to McDonald's in most other Asian ...
February – KFC Malaysia opened its first restaurant at Jalan Tuanku Abdul Rahman, Kuala Lumpur. 7–8 February – A Malay farmer Idrus bin Hassan killed eight people and wounded four others in Batu Titian Akar near Rembau, Negeri Sembilan, before being shot dead by police.