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The meme's popularity caused it to become a trending topic on the Tumblr platform. [162] [163] [164] A similar meme that emerged on TikTok nine months later—about a fictional 1980s horror film, Zepotha—drew comparisons to Goncharov. [167] [168] [169]
This fast-moving trend cycle sparked niche revivals of styles from as recently as the 2010s, such as the 2014 Tumblr aesthetic, as people sought to recreate past fashion identities. [64] Gen Z and Gen Alpha played a central role in shaping these trends, as their preferences for individuality and engagement with digital-first fashion disrupted ...
Tumblr's headquarters were at 770 Broadway in New York City. [87] [88] The company also maintains a support office in Richmond, Virginia. [89] As of June 1, 2017, Tumblr had 411 employees. [1] Tumblr (and Automattic) now has a mostly distributed workforce, with a small office in San Francisco. [90] [91]
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Amanda Brennan is the former Head of Editorial at Tumblr and is known as the "meme librarian." At Tumblr, she sorted through site's content and cataloged trends. [1] She began her career at Know Your Meme where she gained her nickname. Due to her history of cataloging trends, she has also been called "The Librarian for the Internet."
Matt Mullenweg, the CEO of Automattic (the company that now runs Tumblr), explained why in a post on his blog. Credit card companies are anti-porn, he wrote in the post, pointing out that they had ...
The New York Times reported that Goncharov had become the top trending topic on Tumblr, and Scorsese was the second most popular topic. [11] [18] [4] Some writers correlated the popularity of Goncharov with Elon Musk's purchase of Twitter, after which many users had opted to abandon the platform in favor of Tumblr.