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2. File:Standard web banner ad sizes.svg - Wikipedia

   en.wikipedia.org/wiki/File:Standard_web_banner...

   You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.

3. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page . It is intended to attract traffic to a website by linking to the website of the advertiser.

4. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   IAB standard ad sizes. This illustration has been reduced in size. See actual sizes. To help to better select the right format for the type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as a guideline that can be followed by the creatives. The IAB ad sizes as of 2007 are : [16]

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6. Column inch - Wikipedia

   en.wikipedia.org/wiki/Column_inch

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

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