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The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
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Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no."It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older.
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