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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Bloom's taxonomy is a framework for categorizing educational goals, developed by a committee of educators chaired by Benjamin Bloom in 1956. It was first introduced in the publication Taxonomy of Educational Objectives: The Classification of Educational Goals. The taxonomy divides learning objectives into three broad domains: cognitive ...
Educational assessment or educational evaluation[1] is the systematic process of documenting and using empirical data on the knowledge, skill, attitudes, aptitude and beliefs to refine programs and improve student learning. [2] Assessment data can be obtained by examining student work directly to assess the achievement of learning outcomes or ...
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. [1][2] Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted ...
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages, as well as create, reflect and take action—using the power of information and communication—to make a difference in the world. [1] Media literacy applies to different types of media, [2] and is seen as ...
Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...
Theatre in education (TIE), originating in Britain in 1965, is the use of theatre for purposes beyond entertainment. It involves trained actors/educators performing for students or communities, with the intention of changing knowledge, attitudes, and behaviour. [1][2] Canadian academics Monica Prendergast and Juliana Saxton describe TIE as "one ...
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).