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It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with a company or product. [9] [35] A trademark, by contrast, offers legal protection for a brand with enforceable rights over the brand's identity and distinguishing elements. [35]
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Image pages with the {{Non-free logo}} tag should also contain some additional (often lengthy) explanations known as a "non-free media use rationale" that justify their use on Wikipedia – this information is required because of Non-free content criterion #10. Similarly, an image containing a trademark should contain the following tag:
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.
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