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By the summer of 1970, the company was marketing and promoting Fresh Lemon bath products and cosmetics. Advertising was coordinated by the Wells, Rich, Greene advertising agency. Their advertising budget surpassed $7 million. There was an emphasis on a long-term building operation, with advertisements on television and in women's magazines. [2]
The company developed Lanolin Creme Shampoo, one of the country's first detergent-based shampoos, in the mid-1930s. The popularity of the shampoo, available only in beauty salons, prompted the company to follow it up with Suave Hairdressing in 1937. The demand for the hair tonic became so great that the company began manufacturing small retail ...
Psssssst Instant Spray Shampoo is a no-water substitute for traditional shampoo, popular in the 1970s; its popularity was widespread enough that it is considered a pop culture icon. Psssssst was produced by Woodridge Labs; its history may date to the 1950s.
The Clarifying Lemon Shampoo is enriched with a carefully balanced blend of lemon essential oil, quinoa protein, aloe, and vitamin E, which gently condition and seal the hair cuticles.
Suave is a company that was started by National Mineral Company in the United States in 1937 as a hair tonic. [5] The brand was later acquired by Helene Curtis Industries, Inc. [5] [6] [7] which, in the 1970s, started expanding the Suave name beyond hair care into other areas.
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