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During this time, wig manufacturers were the only companies that advertised a Black standard of beauty. [39] Afro-textured hair worn in its natural state was still considered undesirable, [40] and media promoted a Eurocentric beauty ideal that included straight hair. [41]
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
The name Amekor is a portmanteau of American and Korean, signifying the partnership between the company founders. In 1996, the company partnered with Beverly Johnson, the first African American model on the covers of Vogue and Glamour, and her team of stylists to create a new line of hair products specifically for African-American women. [2]
Gorgeous Natural Coily Curl Glueless HD 5x5 Wig. Lace size: 5x5. Texture: Curly. Curly wigs are the get-up-and-go style every wig-wearer needs. Using just a bottle of water, a touch of conditioner ...
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However, many products that appear to cater to Black consumers, and may be perceived as Black-owned, are in fact owned by large, non-Black corporations. This has prompted increased awareness and consumer scrutiny, as highlighted by reports identifying and listing non-Black-owned brands that consumers may have previously assumed were Black-owned.
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