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The Tropicana Brands Group spokesperson said, “Changes can take time, and after just a few months, we’re continuing to do what we can to help shoppers get accustomed to our new look ...
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...
Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand.
Tropicana Brands Group (/ ˌ t r ɒ p ɪ ˈ k æ n ə / TROP-ih-KAN-ə) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida . Between 1998 and 2021 it was a subsidiary of PepsiCo .
Beatrice Foods Company was a major American food conglomerate founded in 1894. [1] [2] One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon.
In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 60-car unit trains a week, each carrying around 1 million US gallons (3,800 m 3) of juice. In 1978, Rossi retired and sold Tropicana to Beatrice Foods.
According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.
They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products and held rallies outside the offices of PCPPI and the Philippine government. Most protests were peaceful, but on February 13, 1993, a schoolteacher and a 5-year-old child were killed in Manila by a homemade bomb [ 7 ] thrown at a Pepsi truck. [ 15 ]