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Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share. They respond quickly to any signs of market opportunity, and do so with little research or analysis. A large proportion of their revenue comes from new products or new markets.
After using quantitative marketing research to identify psychographic segments, many marketers and researchers will follow up with qualitative research (e.g., focus groups and one-on-one interviews) with members of each psychographic segment. This allows for additional insights and translation of the quantitative data from the perspective of ...
[3] [5] To avoid the conclusion of incapability and hence maintain self-worth, some students choose to use defensive strategies such as putting in less effort and setting low standards towards the event of evaluation. [1] These strategies, which support the maintenance of self-worth, are called self-handicapping and defensive pessimism ...
Defensive pessimists performed worse when encouraged than the defensive pessimists whose strategy was not manipulated. [2] Defensive pessimism is an adaptive strategy for those who struggle with anxiety: their performance decreases if they are unable to appropriately manage and counteract their anxiety.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.