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  2. Voice-based marketing automation - Wikipedia

    en.wikipedia.org/wiki/Voice-based_marketing...

    Voice-based marketing automation platforms have emerged as an integrated solution in response to both the growth in mobile users, [3] and mobile advertising. [4] It is estimated that mobile search will generate 73 billion calls to businesses (up from 30 billion in 2013) and businesses are placing more value on phone calls as a lead source, as is evident from the estimated $64.6 billion spent ...

  3. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  5. Yellow.ai - Wikipedia

    en.wikipedia.org/wiki/Yellow.ai

    Yellow.ai was founded in 2016 by Raghu Ravinutala, Jaya Kishore Reddy Gollareddy, and Rashid Khan in Bangalore, India.Raghavendra Ravinutala and Jaya Kishore Reddy Gollareddy left their full-time jobs to establish Yellow.ai, and they met Rashid Khan at a college hackathon, where he began working with them.

  6. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  7. DingTalk - Wikipedia

    en.wikipedia.org/wiki/DingTalk

    By 2018, it was one of the world's largest professional communication and management mobile apps in China with over 100 million users. [3] International market intentions were announced in 2018. [4] DingTalk provides iOS and Android apps as well as Mac and Windows clients. A version of the app for HarmonyOS was in development as of 2023. [5]

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