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Semiotics (/ ˌ s ɛ m i ˈ ɒ t ɪ k s / SEM-ee-OT-iks) is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter. Semiosis is any activity, conduct, or process that involves signs.
Peirce's semiotic theory is different from Saussure's conceptualization in the sense that it rejects his dualist view of the Cartesian self. He believed that semiotics is a unifying and synthesizing discipline. [5] More importantly, he included the element of "interpretant" into the fundamental understanding of the sign. [5]
Object (or semiotic object): that which the sign represents (or as some put it, encodes). It can be anything thinkable, a law, a fact, or even a possibility (a semiotic object could even be fictional, such as Hamlet ); those are partial objects; the total object is the universe of discourse , the totality of objects in that world to which one ...
In their theory of schizoanalysis, Gilles Deleuze and Félix Guattari made radical uses of the ideas of the signified and the signifier following Lacan. In A Thousand Plateaus , extending from their ideas of deterritorialization and reterritorialization , they developed the idea of "faciality" to refer to the interplay of signifiers in the ...
The term was introduced by Charles Sanders Peirce (1839–1914) to describe a process that interprets signs as referring to their objects, as described in his theory of sign relations, or semiotics. Other theories of sign processes are sometimes carried out under the heading of semiology, following on the work of Ferdinand de Saussure (1857 ...
Social semiotics (also social semantics) [1] is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society ...
The triangle of reference (also known as the triangle of meaning [1] and the semiotic triangle) is a model of how linguistic symbols relate to the objects they represent. The triangle was published in The Meaning of Meaning (1923) by Charles Kay Ogden and I. A. Richards . [ 2 ]
The broadening concept of text and discourse encourages additional research into how visual communication operates to create meaning. Deely explains that "at the heart of semiotics is the realization that the whole of human experience, without exception, is an interpretive structure mediated and sustained by signs". [3]