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The Trefoil logo was designed in 1971 and launched in 1972 with the Adidas SL 72, [1] just in time for the 1972 Summer Olympics held in Munich. [8] This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products. [ 1 ]
In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking ...
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it?
Adidas. German multinational clothing and apparel corporation. This article is about the company. For other uses, see Adidas (disambiguation). "Abibas" redirects here.
This week, Adidas -- the world's second largest sporting-goods manufacturer, falling short of only Nike in size -- announced that its 2013 profit estimate was going to be lower than it had ...
In 1952, Karhu sold the "three stripes" trademark it had been using to a then little-known German brand Adidas for the equivalent of 1,600 euros and two bottles of whiskey. [5] [9] In the 1960s Karhu began to use the M-logo in its place. [8] The 'M' (that comes from "Mestari" which means "champion" in Finnish) is still in use on Karhu shoes. [4]