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For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined. [2]
In 1927, the number of Reader's Digest subscribers increased to 30,000. In 1939, the number was up to 3 million, and, by 1973 30 million subscribed. [4] [5] [6] In 1986, under the new leadership of George Grune, RDA began creating and acquiring new brands as well as publications to diversify its portfolio.
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