Search results
Results From The WOW.Com Content Network
Paul Arden (7 April 1940 – 2 April 2008) was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.
Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [1]
In an interview, Gary Aurand, Senior Director, Brand And Creative at GEICO said, “Our team wanted to create a unique experience for viewers on one of the biggest days in advertising by producing ...
The word slogan is derived from slogorn, which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh 'army', 'host' and gairm 'cry'). [3] George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704".
These quotes help us to gain an insight into how Cuban became the success that he is today - and how he stays on top of his competition. 16 of Mark Cuban's most motivational quotes for ...
Gimme Back that Filet-O-Fish (2009–2015, Filet-O-Fish advertising) You want it, need it, you gotta have a taste of McDonald's burgers (December 1, 2010 – 2013, Big Mac, Quarter Pounder, Angus Burger advertising) The simple joy of McDonald's (2010–2013) A whole new way to love McDonald's (2013–2015)
In March 1911, the Syracuse Advertising Men's Club held a banquet to discuss journalism and publicity. This was reported in two articles. In an article in The Post-Standard covering this event, the author quoted Arthur Brisbane (not Tess Flanders as previously reported here and elsewhere) as saying: "Use a picture. It's worth a thousand words."
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1]