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The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The advancement of media and technology have played the pivotal role in process of globalization and global communication. [45] Cable television, ISDN, digitalization, direct broadcast satellites as well as the Internet have created a situation where vast amounts of information can be transferred around the globe in a matter of seconds. [45]
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [1] This process is marked by the common consumption of cultures that have been diffused by the Internet, popular culture media, and international travel.
The ethnography of communication (EOC), originally called the ethnography of speaking, is the analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community. It comes from ethnographic research.
The need for international communication was due to the increasing effects and influences of globalization. As a field of study, international communication is a branch of communication studies, concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. [2]
Therefore, though globalization is widely seen as an economic process, it has resulted in linguistic shifts on a global scale, including the recategorization of privileged languages, the commodification of multilingualism, the Englishization of the globalized workplace, and varied experiences of multilingualism along gendered lines.