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A banner facing underneath or against glass is absorbing exposure from the sun. A banner printed on UV outdoor ink will last several years to a decade where cheaper ink fades, requiring frequent replacement. Being behind glass, a two-sided banner can be displayed from the inside and out, often building recognition between shoppers and caretakers.
The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided. Large banners (which can be so large that they cover the side of a building) are usually printed on a special mesh pvc material so that some wind can pass through ...
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Aerial advertising is a form of advertising that incorporates the use of flogos, [1] manned aircraft, [2] or drones [3] to create, transport, or display, advertising media. [4] The media can be static, such as a banner, logo, lighted sign [5] or sponsorship branding.
A retractable roof is a roof system designed to roll back the roof of a structure so that the interior of the facility is open to the outdoors. [1] Retractable roofs are sometimes referred to as operable roofs or retractable skylights. The term operable skylight, while quite similar, refers to a skylight that opens on a hinge, rather than on a ...
Parts of an umbrella [2]. The word parasol is a combination of the Latin parare, and sol, meaning 'sun'. [3] Parapluie (French) similarly consists of para combined with pluie, which means 'rain' (which in turn derives from pluvia, the Latin word for rain); the usage of this word was prevalent in the nineteenth century.
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