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Sun-Maid Growers of California is an American farmer-owned cooperative of raisin growers headquartered in Fresno, California. Sun-Maid is one of the largest raisin and dried fruit processors in the world. As a cooperative, Sun-Maid is made up of approximately 850 family farmers who grow raisin grapes within a 100-mile (160-kilometer) radius of ...
The concept was created by advertising firm Foote, Cone & Belding (FCB) for a 1986 Sun-Maid commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with FCB in San Francisco) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song ...
Most of California dried fruit production is centered in the San Joaquin Valley where the soil and climate, especially the hot, dry summers, provide ideal growing conditions. While these fruits were commonly dried in the sun in the past, now only raisins are almost entirely naturally sun-dried.
In the US, most raisins, including those with the typical dark brown color, are made from the sultana grape, the Thompson Seedless. The term "sultana" refers to golden-colored dried grapes, which may also be called "golden raisins" (such as marketed by Sun-Maid, a California-based raisin grape growers' co-op and legacy brand). Any grape may be ...
Sun-Maid, a popular brand of raisins available in North America and the United Kingdom; The California Raisins, a fictional music group of anthropomorphized raisins created by CalRAB to promote the food on TV; The chocolate-covered raisin, a candy made by coating the dried fruit in chocolate; Oatmeal raisin cookie
Not only are raisins a healthy snack we can put away by the handful, but we also love adding them to baked goods, salads and even pasta recipes.Yep, raisins are quite a versatile dried fruit ...