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Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California , originally selling juice products.
Full Throttle is an energy drink brand produced by Monster Beverage.It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company.It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.
It also offers Metal Mulisha energy drinks under the same brand in a joint venture with Rockstar. The company currently employs about 450 people. The company currently employs about 450 people. The Metal Mulisha Monster Jam Monster truck debuted in 2012 and competed until 2017.
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Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. [1] [failed verification] [2] The company was established in Santa Fe, New Mexico, in 1980, [citation needed] where it remained until it was purchased by Monster (then Hansen Beverage) in 2000.