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  2. History of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/History_of_Apple_Inc.

    Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.

  3. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. In the early 1980s, the company logo was simplified by removing "computer ınc.". Motter Tektura is most notably used for the Apple II logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter ...

  4. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Another early example of the "Think different" ads is on February 4, 1998, months before switching the colored apple logo to solid white, where an ad aired with a snail carrying an Intel Pentium II chip on its back moving slowly, as the Power Macintosh G3 claims that it is twice as fast as Intel's Pentium II Processor. [14]

  5. Logo (programming language) - Wikipedia

    en.wikipedia.org/wiki/Logo_(programming_language)

    Apple Logo for the Apple II Plus and Apple Logo Writer for the Apple IIe, developed by Logo Computer Systems, Inc. (LCSI), were the most broadly used and prevalent early implementations of Logo that peaked in the early to mid-1980s. Aquarius LOGO was released in 1982 on cartridge by Mattel for the Aquarius home computer. Atari Logo was released ...

  6. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4-inch floppy disk drive and interface called the Disk II in 1978. [25] [26] The Apple II, introduced in 1977 and designed primarily by Wozniak, was the company's first major success.

  7. Rob Janoff - Wikipedia

    en.wikipedia.org/wiki/Rob_Janoff

    Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [citation needed]

  8. Where are the first 10 Apple employees today? - AOL

    www.aol.com/article/finance/2016/12/27/where-are...

    Apple's first CEO, Michael Scott, gave us a bunch of color on the early days, and Steve Wozniak helped with a list of early employees, though it was based on his memory. We got our full list from ...

  9. Susan Kare - Wikipedia

    en.wikipedia.org/wiki/Susan_Kare

    Susan Kare (/ k ɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [1] She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.