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Apple Garamond (1983), designed to replace Motter Tektura in the Apple logo. Not included on Macs in a user-available form. New York (1984, by Susan Kare), a serif font. Toronto (1984, Susan Kare) Athens (1984, Susan Kare), slab serif. Hoefler Text (1991, Jonathan Hoefler), still included with every Mac. Four-member family with an ornament font.
NYS [clarification needed] Licensed pin-back buttons with a red version of the Apple logo replacing the heart (I NY) were distributed at the 2001 Macworld Expo in New York. New York state government has repeatedly attempted to uphold its trademark; by 2005, the state had filed nearly 3,000 objections against imitators, [13] and 100 "trademark ...
Designed as a bitmap face, New York was later released in TrueType format, though the design differed from the bitmap version. [2] In 2019, Apple made a new serif typeface available, also named New York, although the designs are unrelated. [3] The Fox Broadcasting Company network used the font in its on-air promotion graphics during the early ...
Apple Garamond was used in most of Apple's marketing. Since the introduction of the first Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond. [citation needed] It was a variation of the classic Garamond typeface, both narrower and having a taller x-height. Specifically, ITC Garamond (created by Tony Stan in 1977) was ...
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
Susan Kare (/ k ɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [1] She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.
The website for Harmonix's The Beatles: Rock Band video game was the first evidence of the Apple, Inc./Apple Corps Ltd. settlement: "Apple Corps" is prominently referred to throughout, and the "Granny Smith" Apple logo appears but the text beneath the logo now reads "Apple Corps" rather than the previous "Apple". The website's acknowledgements ...