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Elements unique to glocalization under this umbrella include the idea that diversity is the essence of social life, that not all differences are erased, history and culture operate autonomously to offer a sense of uniqueness to the experiences of groups (whether cultures, societies or nations), glocalization removes the fear that globalization ...
Globalization (North American spelling; also Oxford spelling [UK]) or globalisation (non-Oxford British spelling; see spelling differences) is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide.
The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.
Instead of globalization being about networks or a continuous flow, Tsing argues that we should think about it being created in two parts, the outside world (global) and the local. Globalization is seen as a friction between these two social organizations where globalization relies on the local for its success instead of just consuming it. [21]
Glocalization is a combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market, causing the products, or results of glocalization, to vary depending on different locations.
These differences may need to be taken into account by the internationalization process in preparation for translation. Many of these differences are so regular that a conversion between languages can be easily automated. The Common Locale Data Repository by Unicode provides a collection of such differences.
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
The historical origins of globalization (also known as historical globalization) are the subject of ongoing debate. Though many scholars situate the origins of globalization in the modern era (around the 19th century ), others regard it as a phenomenon with a long history, dating back thousands of years (a concept known as archaic globalization ).