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It generally includes a toll-free telephone number or website. [2] Most often used as a form of direct response television (DRTV), they are often program‑length commercials [1] (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. [3] [4] [5] Infomercials are also known as paid programming (or teleshopping [6] in Europe).