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Friskies PetCare Company was a division of Nestlé founded in 1985 that produced pet food. In 2001, it merged with Ralston Purina and became Nestlé Purina PetCare after Nestlé acquired all the outstanding shares of Ralston Purina.
A sister brand Mighty Dog was introduced in 1973, [4] [10] and another sister brand Fancy Feast was produced in 1982. [10] By 1985, Friskies' producer was the largest manufacturer of pet food with a 14.5 percent market-share. [11] Dry and wet food products specifically for kittens were introduced in 1988 and 1989 respectively.
In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was the first "gourmet" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat that talked in her ...
To be clear, the pop-up served human food, not cat food. And it was not B.Y.O.-kitty, although the iconic Fancy Feast cat did make an appearance. The restaurant, affectionately named Gatto Bianco ...
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The launch of this iconic dinnerware collection was in NYC over a Fancy Feast inspired dinner party on a rooftop overlooking the Empire State building. Lyons spoke about the collaboration as our ...