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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [11] [12] [13] Founded in 2013, it's headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.
With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.
About 66% of employees were strongly dissatisfied with their organization’s performance reviews, and 65% believe that the assessment wasn’t even relevant to their jobs, according to a 2015 ...
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older.
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