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Amazon.com, Inc., [1] doing business as Amazon (/ ˈ æ m ə z ɒ n /, AM-ə-zon; UK also / ˈ æ m ə z ə n /, AM-ə-zən), is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. [5]
The funds gained from the IPO allowed Amazon to grow quickly, making its first three acquisitions on April 27, 1998, less than a year after the company had gone public. [2] After the dot-com bubble burst on March 11, 2000, several companies that Amazon had invested in went bankrupt, with Amazon's stock price itself sinking to record lows. [3]
Amazon's logo for its American entity. The disruptive effect of e-commerce on the global retail industry has been referred to as the Amazon Effect: the term refers to Amazon.com's dominant role in the e-commerce market place and its leading role in driving the disruptive impact on the retail market [1] and its supply chain.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Amazon (NASDAQ: AMZN) has been a winning investment over time. There's a clear reason for this top performance: Amazon has built leadership in the two high-growth businesses of e-commerce and ...
Changes in a competitor's advertising message can reveal new product offerings, new production processes, a new branding strategy, a new positioning strategy, a new segmentation strategy, line extensions and contractions, problems with previous positions, insights from recent marketing or product research, a new strategic direction, a new ...
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