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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
1948 ad for Norge refrigerators. The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool ...
Rockwell International acquired the company in 1973, selling the appliance operations to Magic Chef, which was later sold to Maytag; in turn, Maytag was later acquired by Whirlpool. [5] [6] [7] The Milwaukee Admirals hockey team derives its name from Admiral appliances. In 1971, when the team was sold by its original owner to a group of ...
Maytag contracted with Montgomery Ward & Co, who had previously sold its own brand of appliances which were manufactured by Norge Appliance Company (Owned by Magic Chef and later acquired along with Magic Chef by Maytag in 1986.) for the exclusive use of the Admiral brand (acquired in the Magic Chef/Norge acquisition) on its consumer electronic ...
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The company was renamed Caloric Appliance Corp. in 1954 and became famous for offering a complete package of kitchen appliances in the 1950s and 1960s. Its most popular product was their built-in wall oven. In 1967, it was acquired by Raytheon Corporation which also owned Amana refrigerators and Speed Queen laundry products. By the early 1990s ...