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Private healthcare in the UK, where universal state-funded healthcare is provided by the National Health Service, is a niche market. Private healthcare services are normally provided as a top-up for NHS services (free of charge) or funded by employers through medical insurance as part of a benefits package to employees. Most private care is for ...
A niche market [note 1] is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service ...
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
According to (Caragher, 2008), [32] niche marketing, if done effectively, can be a very powerful concept. [32] Overall, niche marketing is a great marketing strategy for firms, mainly small and medium-sized firms, as it is a specific and straightforward marketing approach.
Niche real estate refers to specialized sectors of the property market. Examples include income property, garden real estate , condos , equestrian property , vacation property , farm property , golf property , golf course redevelopment , waterfront homes, beach houses and luxury homes .
Kwiff is a bit niche thanks to its surprise bets and supercharged features. In this instance, the online bookmaker may decide to boost, or supercharge, the winnings on any bet you decide to cash out.
The establishment brand is the antithesis to the challenger brand, the market leader being the primary example of an establishment brand. [6] Virgin Atlantic, BrewDog, Tyrells, innocent, [7] Uber and Airbnb [8] are all considered classic examples of a challenger brand. The Challenger Project is a study into challenger brands and how they grow ...