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It refers both to the vehicle of an idea and to the carrier of this vehicle. But it also includes the processes that transfer the idea into the vehicle and then back into an idea. Berlo explains the channel in analogy to getting from one shore of a river to the other. The boat is the vehicle and the water is the vehicle carrier.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.
For example, many people do not have access to mass media, like television, to send their message to a wide audience. [ 131 ] [ 135 ] Gerbner's emphasis on the relation between message and reality has been influential for subsequent models of communication.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Copy of a newspaper (El Universo), an example of mass media. Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication.
Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
Civilians of foreign territories can also be targeted by technology and media so as to cause an effect on the government of their country. [19] Stories are foundational to the art and practice of psyops. [20] Mass communication such as radio allows for direct communication with an enemy populace, and therefore has been used in many efforts.
A simple type of analogy is one that is based on shared properties; [1] [2] and analogizing is the process of representing information about a particular subject (the analogue or source system) by another particular subject (the target system), [3] in order "to illustrate some particular aspect (or clarify selected attributes) of the primary domain".