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In terms of political psychology, motivation is viewed as goal-oriented behavior driven by a need for four things; power, affiliation, intimacy, and achievement. [19] These categories were grouped by Winter (1996) from Murray's (1938) twenty suggested common human goals.
Theories of political behavior, as an aspect of political science, attempt to quantify and explain the influences that define a person's political views, ideology, and levels of political participation, especially in relation to the role of politicians and their impact on public opinion .
Political cognition refers to the study of how individuals come to understand the political world, and how this understanding leads to political behavior. Some of the processes studied under the umbrella of political cognition include attention , interpretation, judgment, and memory .
Political sophistication is a construct in the field of political psychology. It concerns the extent to which a person has knowledge of political activity, assimilates information and forms political views. One of the earliest uses of the term was by Robert C. Luskin in his paper Explaining Political Sophistication (1990).
The degree to which a person identifies with a political party influences voting behavior, [2] as does social identity. [3] Voter decision-making is not a purely rational endeavor but rather is profoundly influenced by personal and social biases and deeply held beliefs [ 4 ] as well as characteristics such as personality, memory , emotions ...
Only a small percentage of Republicans care about famous people sharing their opinions about politics, while the rest either don't care or disapprove, an AP/NORC poll showed.
Neuropolitics is a science which investigates the interplay between the brain and politics. It combines work from a variety of scientific fields which includes neuroscience, political science, psychology, behavioral genetics, primatology, and ethology.
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