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Miller High Life reintroduced High Life Light last week after discontinuing the beer in 2021 along with 10 other "under-performing" brands. ... The light version of Miller's popular beer was first ...
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Miller Lite was the best-selling brand of beer in the Columbus market in January-July 2023. During that time period in 2022, Bud Light was.
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]
Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...
Talk about bad marketing. As the recession wanes on, beer sales continue to decline across all markets. According to the WSJ, recent sales of Bud Light, the No. 1 seller in America, have fallen 5. ...