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Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal , ordinal , interval , and ratio .
Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. [1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946.
Pairwise comparison scale – a respondent is presented with two items at a time and asked to select one (example : does one prefer Pepsi or Coke?). This is an ordinal level technique when a measurement model is not applied. Krus and Kennedy (1977) elaborated the paired comparison scaling within their domain-referenced model.
In fact, there may also appear phenomena which even question the ordinal scale level in Likert scales. [21] For example, in a set of items A, B, C rated with a Likert scale circular relations like A > B, B > C and C > A can appear. This violates the axiom of transitivity for the ordinal scale.
Nominal-polytomous, where the respondent has more than two unordered options. The nominal scale, also called the categorical variable scale, is defined as a scale used for labeling variables into distinct classifications and does not involve a quantitative value or order. Ordinal-polytomous, where the respondent has more than two ordered options
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
In the analysis of multivariate observations designed to assess subjects with respect to an attribute, a Guttman scale (named after Louis Guttman) is a single (unidimensional) ordinal scale for the assessment of the attribute, from which the original observations may be reproduced. The discovery of a Guttman scale in data depends on their ...
The item-total correlation approach is a way of identifying a group of questions whose responses can be combined into a single measure or scale. This is a simple approach that works by ensuring that, when considered across a whole population, responses to the questions in the group tend to vary together and, in particular, that responses to no individual question are poorly related to an ...