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Typical Duracell 9V battery. Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P. R. Mallory Company.
The company registered its "Duracell" trademark in 1964 and began rebranding under the new name with the intent of marketing directly to consumers instead of industrial and military customers. [1] In 1978, the company was purchased by Dart Industries and renamed Duracell after its alkaline battery brand. In 1985, the European metal alloys parts ...
Duracell: Household Products 100% 2016/02/29 [26] $1.8 billion [27] Ebby Halliday Companies Real Estate 100% 2018/06/03 [28] Fechheimer Brothers Company Clothing 100% 1986 FlightSafety International: Business Services 100% 1997 [29] Forest River: Automotive 100% 2005/08/31 Fruit of the Loom: Clothing 100% 2002/04/30 [30] $835 Million [31 ...
Originally formed through successive mergers of three international brewing groups, Anheuser-Busch InBev is the world's largest brewing company by a long shot. It merged with SABMiller in 2015 to ...
Samuel Ruben (14 July 1900 – 16 July 1988) was an American inventor who made lasting contributions to electrochemistry and solid-state technology, including the founding of Duracell. He is listed as an inventor in over 200 patents.
[16] [17] The company did not aggressively market the invention, however, and instead continued to market the zinc–carbon battery. As a result, the company lost significant market share to Duracell. [18] Union Carbide Kenya Limited., based in Kenya, was established in 1967 to manufacturer and market Eveready batteries in Africa.