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America's Favorite Food: The Story of Campbell Soup Company. Harry N. Abrams, Inc. ISBN 0-8109-2592-3. Shea, Martha Esposito, and Mathis, Mike (2002). Images of America: Campbell Soup Company. Arcadia Publishing. ISBN 0-7385-1058-0. Sidorick, Daniel (2009). Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth ...
Campbell's will also be far from alone if investors choose to vote in favor of the name change. As Food In Canada pointed out, Dunkin' Donuts changed its name to simply Dunkin' in 2018, and Krispy ...
Campbell's is ditching the soup — at least in name. Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly ...
The Campbell Soup Company will soon no longer have the name "soup" in the brand more than 150 years after its initial founding. Campbell removing 'soup' from iconic company name after 155 years ...
The company discontinued its successful butter and margarine business to concentrate on a poultry-based line of canned and frozen products. In April 1955, Swanson's 4,000 employees and 20 plants were acquired by the Campbell Soup Company for a large block of Campbell's stock to the Swanson brothers.
Soup is good food, but apparently not so great when it comes to branding these days. Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years.
Prego was the result of efforts in the 1970s by Campbell's Soup to expand its work with tomatoes beyond the soup business. Although senior management originally wanted to create a product to directly attack Heinz (which had sued Campbell's Soup over unfair business practices) the company had no competitive advantage producing ketchup.
Campbell is ready to drop the soup — at least from its official name. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as ...