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Forrest Mars started the pet food industry in Europe, and his Mars Candy Company bought Kal Kan. Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand.
Franklin Clarence Mars (/ ˈ m ɑːr z /; September 24, 1883 – April 8, 1935) was an American business magnate who founded the food company Mars, Incorporated, which mostly makes chocolate candy. Mars' son Forrest Edward Mars developed M&M's and the Mars bar and founded the Ethel M Chocolate Factory .
The Mars family is an American family that owns the confectionery company Mars Inc. In 1988, the family was ranked as the richest family in the United States of America by Fortune magazine. It has since been surpassed by the Walton family and the Koch family , and was ranked as the third richest family in America in 2016.
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars , and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice .
In the 1930s, Forrest Mars Sr., son of the Mars Company founder, Frank C. Mars, saw soldiers in the Spanish Civil War eating British-made Smarties. These are chocolate pellets with a colored shell of what confectioners call hard panning (essentially hardened sugar syrup) surrounding the outside, preventing the sweets (candies) from melting.
Milky Way Farm in Giles County, Tennessee, is the former estate of Franklin C. Mars, founder of Mars Candies. The property is named for the company's Milky Way candy bar. [2] During the Great Depression, the estate was the largest employer in Giles county.
Mars Chocolate — a segment of the $33 billion Mars candy, pet care, and beverage company — is the producer of M&M's, ... we learned that the M&M's brand was founded by Forrest E. Mars, Sr. in ...
Ethel M Chocolates was founded by Forrest Mars Sr., who previously oversaw Mars Inc., known for its candy products. Mars retired from the eponymous company in 1973, [2] but soon grew bored. [3] In 1979, he was planning a new candy venture named after his mother, Ethel Gale Mars (nee Kissack).